"Holy War" for an Apple?

Apple’s ‘holy war’ was a feud that made the Valley fertile

Rivalry may stem from vanity but it is often extremely effective. Jobs was a master 

 A financial times article


This device (war) is fundamental to historical human psychology - divide and rule - and is presumed natural and inevitable to any mind that subscribes to it. It has all the ramifications of 'evolution through competition' - and of course there are aspects within the whole in which this holds some truth.

A friendly rivalry is of an entirely different nature to that which is fearful, hateful and vindictive. The latter is no longer connected in relationship, but rather in a distortion field that subsumes or uses relationships and communication itself as simply means to a personal agenda. "It's all about me".

Any movement that attempts to grasp or hold on to power, will involve assertion of its 'self-concept' - a sense of itself as an entity over and against anything that is perceived (interpreted) as threat, and to that end it utilizes the reactive nature of fear, grievance, threat and victory over or vengeance to bolster or replace the natural energy that rises harmoniously as the inspiration to participate in an inherently meaningful and exciting purpose or goal.

In one way of another I write about this all the time - but in this particular context there is a clear example in Apple's early history where the ground-breaking individual and teamwork flowered out of a sense of being at the very cutting edge of a new era and making a positive and significant contribution to humanity that was joyful at the same time as very demanding and challenging in itself.
The rivalry with IBM was a precocious self belief in a changing paradigm that they 'got' and IBM did not, and this led to an inflated sense of self while riding the crest of the wave. The idea of 'getting it' or reading the energy of the times became part of Apple's identity and consequent arrogance, such as to become computers for the elite rather than computing 'for the rest of us' (The 'Apple catchphrase that was really differentiating from the paradigm of Mainframe programming and command line interface of the earlier modality).
The Microsoft marketing mentality was less proud, and more than happy to fit humanity into a machine than the original Apple idea of developing machines that interface with a personal creativity.
This polarity is deep in our consciousness as the tension between creativity and coercion, and historically creative endeavour is harnessed or subverted to political and therefore personal agenda. That is to say it is inhibited, suppressed, controlled and feared by the mentality that doesn't 'get it' - that sees chaos and confusion as threat to a personal sense of control.

So one of the 'evolved' results of the warring rivalries and power games that have ever more deeply mesmerized humanity, is that of hard wiring - or at least flashing our consciousness with a deep conditioned imprint of a left-brained 'command and control' mentality. A mentality that is so filtered and conditioned to its own thinking that it can only 'see' its own thinking and cannot 'grok' that the more control is applied, the more uncontrollable the system becomes - because we - as Human Consciousness, are not a machine within the very limited sense of the idea of machine that we have.

The seduction of the machine age is of inviting such a personally vindictive and hatefully driven sense of self into unrestricted to the subtler 'machinery' of the biology of our planet, our bodies, brains and psychologically manipulatable functions.

There is very little awareness that the nature of growth has been cancerous in that it grows the self-idea - be that person, corporation, state or financial system - at the expense of the Host Environment - and of 'other-self'. Even when the 'self-idea' becomes increasing potent to a tiny elite over and against an increasing impotent population.

There IS a healthy growth of expanding polarities that are held within a unified consciousness. Humanity has this as a potential future if it can wake from a mentality of fearful 'control' to a presence of discernment and trust.

It remains true, even within the distortions of division and conflict, that discernment and trust operate as the way decisions or outcomes are arrived at and committed to. There may be a superstructure of approach that engages analysis and forecast - but the rational stuff is often sought to justify the gut feeling from the point of being aware of all that is present and pertains to the situation.

While we have hidden fears or betrayals relative to the passion that we identify as our righteousness, we host a 'saboteur' that will bias toward the 'goal' of private warring 'solutions' at the expense of participating and enjoying being part of What Works for All.
To merely 'think about' a Universal connected consciousness - is to maintain the private agenda that cannot  'get it'. And though one may 'enjoy' a state of disconnect in which to indulge and follow a sense of private power  - over and against Life - as if such IS Life, there is an almost complete forgetting of what Joy Is - as the unified movement of Consciousness in which all polarities can be recognized and allowed to harmonize.

The term 'Holy War' is an oxymoron. A contradiction in terms. It is the substitution of wholeness and shared innocence for the dynamic that worships 'self-power' and then works via divide and rule to maintain such a reversal as the basis of our conscious experience.

Perhaps the 'getting mentality' is what brings caterpillars or grubs to their pupate stage.
I hold the sense of our potential to rise from a 'prodigal wasteland' in a re-wakened sense of working in truly shared purpose. The 'powers that be' believe one has to have, invent or create a terror ENEMY to induce such shared purpose. I say they have only become the very thing they hate - and have become trapped in the idea of 'control'.

Yielding to a wholeness of self honesty, is mentally and emotionally humiliating - but it is also the 'adjustment' from which a humble but truly connected perspective operates. The 'boom and bust' is the result of trying to grasp, own and control the movement that inspires, enlivens, creates and guides successful conscious endeavour. It makes us 'stutter' instead of sing!

The responsibility for consciousness and AS consciousness cannot be imposed from 'outside it' - as a mode of coercion. True responsibility is awakened, uncovered, and gratefully appreciated as the 'capacity TO respond'. All else is conditioned automaton. Not in the sense of 'others beings' - but in the sense of self- definitions and their structures of thought and action.
One may become addicted to playing power games on the world stage or on a game console. Against a puzzle that challenges or an adversary that brings one to a sense of adrenaline and focus when natural love of life is no longer allowed to operate as being and feeling Alive all the time.
But at some point, every addict 'bottoms out'.
Those who are getting high on it have no eyes or ears to see beyond it - and yes they can still serve a role in an awakening consciousness, if we really want to be free of guilt, hate and fear as the motivating force of our existence.

Re-directed History?

The story of the missing plane continues. Mainstream mostly focussing on the searching  'out there' and avoiding significant aspects that at least should be ruled out in any investigation worthy of the name. This leaves other angles in the fringe where they of course may be hoaxes, disinformation or simply imagination. But there are significant other angles relative to a possible motive of hi-tech weaponry patent, that may be relevant for this particular plane and angles on the technological means to 'disappear' it - as well as to limit reportage of its full facts by all authorities concerned.
But even if the plane has simply crashed and the weird radar anomalies found other explanations, the world we live in HAS such issues in any case. The world of fear is a world of secrets and lies that distort and deny a world arising in shared purpose.

This morning I read this - Flight 370 Was Remote-Hijacked – High Level Malaysian Source

It may not be true. It does deserve some consideration as a possibility - if only to be sure it is not true.

With the capacities of modern technology, a remote controlled takeover of a jet's functions is built into their system. (Some EU countries rejected this technology).
Since 9/11 this has been the case with very many jets built. This option already exists and might be operated according to its apparently original intent - of reclaiming control of a hijacked or out of control plane. Such a system could also be hacked or hijacked by enemies of the state or enemies within the state.

Much of history is directed. There are power struggles that are not reported. There are power relationships that it is felt too dangerous to expose or be exposed in.

While we have no direct evidence of the fate of the plane, we may conjecture, in a good heart, using all the evidence that is available - including the manner of such evidence becoming available and the biases of what is and is not being reported via any mainstream media outlet.
At another level, this event reflects back a current state of consciousness in the range of reactions.
The theme of being denied access to information - and of being fed disinformation, is a growing perception.
Fear works in secret and also can be propagated and nurtured in secret. It is inevitable that withholding, causes people to project their own fears onto "what have they got to hide?". Fear is contagious and can be destructive to sanity, but to the mind engaged in coercive force, fear seems to be both shield and weapon, while actually holding the mind hostage from peace.

Oneness and differentiations within Consciousness

I wrote this a while ago into an article titled 'This Picture Has Creationists Terrified'. A puerile headline that gives away the Tweedledum and Tweedledee tiff between disconnecting polarities of one idea... that it is up to human thought to define 'Creation' or All That Is - and that such definition can be exclusively 'right', rather than a facet or perspective upon All That Is from a particular point of view.

Anyway... I wrote:

There are two 'creations'. one is depicting First Cause as if it were a time sequence, when of course it is always ever Now,  extending as all levels of expression, and the second depicts the differentiation of consciousness within Consciousness such that "Lord God"  and a separated human consciousness arose from 'the mist'.
Everyone is free to read as they choose, but if it (Bible) is allowed to be a structure of reflection for consciousness as to the true nature of Consciousness, presented in a language that can be accessible to the physically identified personality structure, then it is not read as a scientific account of the physical. Which 'modern' man worships as if IT (physicality) were the One Lord God from whence all reality derives, and whose 'secrets' he (or she) alone comes to possess and so have favour and validity and dominion as the 'right hand man'; "God's doer".
The mind that dreams itself alone in search of itself special is turned away from all that shares Conscious Existence so as to 'see' only as its own judgements and definitions dictate.
The urge to power is a coercive control mentality that would 'Lord it' over others and creation. But the True Mastery of Life yields unto its true Nature and 'Lords it' over none.

Popular religious Creation tends to separation and magic. Scientific creation tends to separation and anti-magic.
Consciousness is not in Fact separated from any of its objects, nor defined by them.

This response from  haloMarch:

I can't think of an accepted school of psychology that would agree with you. Freud, Skinner, Jung, they would all probably see this as complete nonsense, let alone today's cognitive science which would not even believe in your idea of "consciousness".

OK and ... so what?
I am not writing to the schismed mind that seeks to map and control itself as if it were outside itself - which is a derivative of the idea; 'lording it' over Life.
Consensus is a herd mentality, that the people you name did not altogether follow or they would be unremembered.
But the edifice of learning that grows upon a false foundation can never become true, no matter how diligent and dedicated the work.
You can want it to be true and believe it true and experience it true - but you cannot truly step outside Consciousness - as if to judge it - not in any degree whatsoever. Such is an imagination, used as a foundation and a lens and as basis for a currency of idea and experience. Such exploration is all well and good - but our joy in living and being is our true basis of expression - so if you/we teach y/ourself to be isolated and depleted and compelled to herd conformity, it is still y/our choice - y/our free willingness to accept or refuse.

Consciousness is implicit in every idea! Rather than assemble a 'private mind' - why not feel the resonance and relevance of the idea to your interest, excitement, joy and wholeness of being - and flow with it? (Or pass it by unused if it has no relevance).

This kind of consciousness is NOT coercive upon you. The Lord - if we are to use the term for Primary Unified Power - is One. Not a unified THEORY - though theorizing is ok too.

As you allow your oneness to express in place of a conflicted self-definition, you will resonate with All That Is and will feel pure joy. Nor will you need grasp at it as if it can be lost. Yes this is 'out of control or accountability' in the sense we usually use these terms, simply because it is not fearful and so not calling upon a fearful rationalisation and control.

I'm not suggesting anyone believe anything I write - I am inviting recognition within the reader. Make your own direct connection as your own intuitive discernment - but of course test everything with the utmost self-honesty. Mentality is ever a deceiver if it is not directly aligned with presence - no matter how earnest and rational it may seem.

Thoughts that leave the living context of their relational being are like money; they can become agreed currency, yet have no intrinsic value and can lose it overnight when the herd runs (or is directed) over a cliff.

Bogus prophesies of doom...

Bogus prophesies of doom will not fix the climate - Financial Times article by Richard Tol.

 Looking within as I look out is a practice I have invited and grown through the course of my life - for "I have looked within" and been opened to perspectives that the mind in the world cannot grasp - and yet is transformed by. Thus I write not about the external surface reality as if it was exclusively Reality - but of the Consciousness that our experience of our reality is within - whether we are ware of that or not.

As always the prophesied 'doom' is not of the world - but of a particular interpretation of change that either inflates or terrorizes a sense of self-specialness. I look forward to the 'doom' of a seemingly innocuous self-specialness that will thus release us from the un-owned fears that always accompany its seduction.

The archetype of human guilt and consequent fear of consequence is much deeper than the surface personality that thinks beliefs are identity expressions rather than the structural definitions that dictate the personality and its perceptions.

The projection of guilt outwards seeks scapegoats and enemies, for without such objects of affliction, the relative innocence and justified righteousness would cease to prop up the compulsion to disown or hide guilt in the unconscious of disregard - whilst engaging attention in diversionary distractions in which one's own denied guilt and fear are actively reflected but unrecognized.

The Environmental movement began with both a love of the natural world - a love of Life! - and a fear and hatred of its pollution and exploitation by what seems an evil mind bent on greed and conquest.

Any movement that shows up on the radar of the defence of the status quo is invariably subverted to the purposes of the dominant factions and beliefs. This then becomes a potential leverage to shift and destabilize so as to reassert a more sophisticated control over what it sees as a chaos to be brought into (corporate financial) order. This consolidation of power occurs under our noses while we still believe in sovereign will - of mind, persons, nations or peoples.

The use of guilt and fear as coercive devices is an infallible guide to the lack of actual substance. All meaning being derived from what one is AGAINST. This is the 'deceiver' mentality that seeks its own will at the expense of all others - though it will ally with and use anything that temporarily serves its agenda.

The environmental movement might have been a movement for wholeness of being, for a true sanity in our relations - for re-cognizing and reintegrating within the natural Consciousness that is reflected in All That Is. Instead it foster a sense of humanity as a disease or virus - as a scientific version of the evil sinner. This sort of self-negative reflection cannot serve as a true foundation for sanity.

Who looks out without love has yet to look within and find their fear and guilt unfounded. Until we pass through our own fear and guilt and  - in a sense repent of it or release it as a basis from which to act - it dictates or programs us to struggle and isolation within our mutually reinforcing delusions.

I often use the term Primate Change in this conversation - because the nature of this change is much more fundamental than 'externalized aspects of reality' - it is the Shift of Consciousness in which what once worked simply doesnt, what seemed real, simply isn't and the power we thought we had to control reveals itself as out of control. I also use the term 'Consciousness Responsibility'.

To truly connect with the current situation requires one be present and attentive - to what? To the self-commentary of the mind in its own spin? I feel the Need is to take the time to connect with our being - with the movement and presence that is felt most intimately when we desist from distractions and diversions from such connectedness. This is to say we feel the triggers of dissonance but do not act until we have a connected sense of action - and move with and from our presence in stead of asserting a presentation seeking reinforcement.
How much time is required to connect with one's Source Nature? One moment of full willingness. So it may take a while sometimes to calm enough to shift out of the identification with mentality and operate as a unified consciousness.

The meek shall inherit the Earth - the Living Creation through which we share the presence and qualities of Life - because the coercive will will never yield to its true Nature. The dis-ease or virus is not the Humanity, but the effect of the use to which our consciousness is put. If we saw a coercive will from our heart's knowing it would have no attraction - being a meaningless robbing of our own Living Inheritance for the fascinations of of form given fantasy associations.

We have no idea how powerful Consciousness is to make all things new - to heal and reintegrate what seems forever broken. Indeed we deny such power in fear that it was the cause of our sense of split of and disconnected consciousness, seemingly born to suffer and die alone.

At the edges of science the non local aspect of Infinite Consciousness may be peeping through the crack of our persistent curiosity. We might fear to be NOTHING in such that is vaster than any perceivable and conceivable imagination - but the very act of conception and perception itself indicates we are INTEGRAL local extensions of an Infinity that is not 'other' to any of its  Expression.

Materialism is a perspective or lens of definition and belief within consciousness. Its disconnecting effect places immeasurable burdens on the physical personality that seeks to manage what is forever beyond its scope or design - and so like a cancerous cell, it becomes negative or segregative from its unified function and propagates a local disconnected 'self' that seeks to survive and multiply - WITHOUT the guidance and support of the Universal Will.

"Show me the evidence?" - you may say...

Your living Presence is the proof and its reflection in your experience is the evidence. If you wait for a frowning reflection to smile, you wait in vain. But decide to be the smile that you are - because it is true of you and not in order to conduct an experiment - THEN you will have your proof.

We are not here to coerce others nor live their lives for them. If we want freedom to uncover our own creative expression in our lives, relations, families - then we have to learn to give the trust the we ourselves need to find. The re-integrative consciousness is of a different nature than fear, power and coercion. It seeds an entirely different kind of expression that is unified and congruent with itself.

There is much hatred within our hearts, let not rationalisations substitute for Reason - which is fidelity to Source is it not. Look therefore to your foundation and know what it is you do - that is be on purpose!

Fate, Freedom and Neuroscience?

The Watchers - had this video of a discussion on 'Fate, Freedom and Neuroscience'.
I appreciate that scientific discovery can serve a reawakening to the nature of consciousness - where such desire is moving - as it can serve the ever more subtle attempts to prevail over or coerce Life in our own image and concept of ourselves and our reality. It is not seen as coercive because it feels righteous and justified over and against 'self evident evils', but a blind materialism looks to the material world and its mentality for its cause and denies the Consciousness that is already active as its Source, Nature and actual Condition.



Free will includes freedom to accept self-definition that create the experience of life as a conditioned mechanism. It remains free throughout the experience - but is not believed available within the choice to self-limitation and so is not used - or rather is used to persist in choosing limitation.

One Always chooses to move toward pleasure and away from pain AS ONE"S BELIEF DEFINE IT.
In this sense believed definitions are the template level of consciousness and are generally INVISIBLE as the structure of consciousness/world through which we then experience a unique focus or life experience.
The personality construct is somewhat of a probe extending into physical experience that already has specific template parameters and which grows and adapts at the level of its own freedom - within the context of the template level themes.
The unified Self is such that all parts are in communication AS the totality of the experience, template definitions, feeling, thinking, and emotional and physical reinforcement.
The segregated self is such as believes itself autonomous at the personality level - and identifies exclusively with the thinking and emotions that reinforce the personality 'ego' or self concept.
Freedom at the Soul or being level is the freedom to be - while at the ego level is the freedom to do. But one can only choose as one's already accepted and active self-definitions have defined - and such action is the expression or manifestation of those largely unconscious choices which have both individual and collective facets.

It could be said that freedom is experience. Your experience is your freedom to define, and identify with your definition, reflected and reinforced.
One can change one's core beliefs - from within the focus of a lifetime, but no one can change what first they do not own and here is the acceptance of free will as the foundation of Consciousness Responsibility.
You are Existence Itself - with no way to EXPERIENCE your existence but through your free willingness to define and thus differentiate imaginatively as Subject, relative to the experience of object. This is the self/other-self polarity within Self that has no 'other'.
All experience is the reflection of facets of Infinity - also known as Creation.
The level of the segregated or disconnected ego is associated as self division, conflict and fear and as such runs as a kind of virtual layer of disconnected belief-experience, that operates as a distorting lens or filter upon the consciousness of All That Is.
The noticing and observation of such distortion, is the reawakening of the freedom to own one's choice as one's own instead of ascribing it to external circumstance. Now your wheels are back in touch with the road, you are free to choose anew.
The basis for choice is resonance and relevance to your primary desire or joy. If you no longer define joy in terms of prevailing over self-conflicted invalidation, you are free to be able to focus and extend your presence spontaneously instead of struggling within terms of coercion.

I've sketched this as an invitation to Consciousness Responsibility. The segregative self-sense invokes rationality to support its symbolic act of divorce and disconnection from Life - from Consciousness as the recognition of One in All and All in the One. Rationality is in this sense used as a substitute and replacement for intuitive discernment, although of course it relies on the original to have a seemingly autonomous exist, and so redefines and subverts all such 'messengers' within its own framework of meanings.
The reintegrative self-sense extends logically as congruency and resonance and is creatively engaged and participant in the movement of its being - rather than the distractions of its own thought.
The Idea 'God' can like any idea or symbol, be used in differing context of personal agenda to take on the meaning that such context dictates.
One Intimate and ecstatic meaning of the term 'God' is one's Source Consciousness and true presence. The One, is not coercive upon, for it knows Itself in All That Is.
The Nature of Consciousness is both Gift and creative extension. The extension of 'gifts' unlike your Source Nature could be called a 'mis-creative projection'. For the multiplying  abundance of debt, guilt, lack, conflict, disease and fearful attempt to re-brand all things in ever more complex and convoluted definitions is a learning failure; a system of depletion and collapse that reinforces the demand and attempt to command and control.
The mechanism is a device designed to serve Life-purpose. Uncovering the nature of the mechanism in merely material terms is the denial of Life-purpose. This must be realized as meaningless before it can be abandoned.
The mind has its own 'black ops', deceits and subterfuges. A segregative rationality is one of its favourite tools.