There is no such thing as thoughts that have no effect at some level - yet human thinking WANTS to set up so as to have a private mind in which to explore, enjoy and also mask and hide thinking that is mean-spirited and dishonouring of oneself, others and life.
And then one seeks 'like-minded' others for validation and support - and to create cultural or social environments in which to indulge and gratify one's 'avatar'.
The current mindset of corporate consumerism encourages such indulgence - as it can gain private advantage or profit thereby.
Where is the voice for integrity of being?
Not merely a calculated analysis of risks and benefits within a narrow range of vision - but the conscious expression of honesty.
There is such a thing as good clean fun that is not at the expense of others, but to access it, one needs to disinvest of an addictive or passive compliance with the thinking that uses our mind without having a genuine basis for being there. For much of our ego or self presentation is an attempt to cover or hide a sense of dissonance in fearful or guilt escaping persona.
So maybe it is a good thing to have come to a time where our thought is not so much controlled - but no longer private or provincial.
So we have to start to stand in and with what we say and do rather than live superficially within a sort of cultural permission to unconsciousness.
The attempt to control thought is very strong in the mind and thus will attempt itself through the Net - even as it does in politics, media and commercial activity. But it is always a self-defeating impulse, no matter how much of a short term hit it seems to offer or deliver.
Organic systems cooperate as expressions of a whole, whether they seem to compete at surface level, and so does a paradigm shift. The end of privacy will have profound effects which must include a fresh perspective of tolerance. For who is without sin - let them throw the first stone!
Looking for fault in others is a way of avoiding your own. Period. But apparent fault in others IS the way to detect your own - and thus become free of it.
There is a new perspective within the 'new wine' that is integral to it. While we seek to apply the old mindset we hold ourselves in the dark ages.